Friday, 13 September 2013

Nollywood experiencing Revolution.

John Ugbe, the Managing Director of Multichoice Nigeria Company which celebrates its 20th anniversary, has spoken on its role in the country’s entertainment industry.
READ MORE:  http://news.naij.com/47067.html
He explains, “We have given people what they want to see. The channels contribute to the development of the local languages. That is why we are happy that  all over Africa  we have some people who can say one word or the other in Yoruba.
“If you look at Africa as a whole, there is more of appreciation of the Nigerian culture. For AfricaMagic Yoruba, you won’t know the real impact until you go to other African countries and someone speaks a few words in Yoruba Language. You won’t appreciate the worth of the Yoruba content we have until someone speaks to you in the language. That was why we resolved when we started that we were not only going to bring foreign programmes to Nigeria but we would also develop very strong Nigerian content, which has made the industries in Nigeria, the music industry and Nollywood to grow because of the ability to reach outside the border of Nigeria. Today, Nigerian artistes are big everywhere because people have the opportunity to appreciate what they do.” 
Well, this ought to be good because we really need a revolution in Nollywood, i vote for this...

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